Evolving Culture:

Refreshing Team Member Recruitment

The goal of updating the careers page was to clarify the company culture highlighting what the business can offer the potential team member.

As you can see the previous messaging on the left was more about the company and less about what the potential team member can add to and gain from joining the team.

Between the HR team, summer interns, SEO strategist and myself, we developed a clearer call to action. In the new design on the right it’s highlighted above the fold, which is a far better experience on mobile devices and on desktop.

To minimize scroll time, we bumped benefits further up the page (formerly What Makes Us, Us changed to Our Team will Energize You) and expanded information about each benefit.