Right Information At The Right Time:

E-Commerce Product Filtering Page

The goal of updating the product filtering page was to bring more information above the fold to create a better experience on mobile devices and to simplify the design.

I went through several iterations testing out hierarchy, and feasibility. These designs were based on user feedback from previous test sessions, and whether we could implement the changes due to technology restraints with Sitefinity.

Left to right: old design, and new design. The focus was on putting trust-building tactics above the fold since insurance, in general, is mostly thought of in a negative light.